Regional Head Of Marketing EMEA (m/w/d)

Regional Head Of Marketing EMEA (m/w/d)

As the Regional Head of Marketing for EMEA, you will play a pivotal role in driving brand awareness, growth, and market presence for Atomic across the EMEA region. You will lead a talented team responsible for marketing strategy, campaign execution, and brand development across multiple countries. This role requires exceptional leadership, strategic thinking, and a deep understanding of the skiing industry.

KEY MISSION AND ACCOUNTABILITIES:

• Leadership: Provide strong leadership to a team of six direct reports, overseeing marketing efforts across six country clusters: balance specific in-market requests with global priorities, clearly communicating and cascading information in both directions.
• Regional Strategy: Develop and execute marketing strategies tailored to each region to drive brand visibility and revenue growth across all channels.
• Global Collaboration: Interface closely with the Global Marketing team to ensure alignment with global brand initiatives and messaging. Ensure proactive participation in the development of initiatives and tools.
• Cross-Functional Collaboration: Collaborate with the EMEA Omnichannel Director, Strategic Account Manager EMEA, and Head of Business Controlling EMEA to integrate marketing efforts across various channels, ensuring a seamless customer experience.
• Market Analysis: Conduct market research and competitive analysis to identify market trends, consumer preferences, and opportunities for growth.
• Budget Management: Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve marketing objectives.
• Campaign Development: Lead the local execution of marketing campaigns, including advertising, promotions, and events, to drive brand awareness and sales.
• Team Development: Mentor and develop marketing team members, fostering a culture of creativity, innovation, and continuous improvement.

YOUR PROFILE AND REQUIRED COMPETENCIES:

• Bachelor’s degree in Marketing, Business, or similar (Master’s degree preferred).
• Proven experience in marketing leadership roles with at least 5 years in a similar regional or international capacity.
• Strong understanding of the skiing industry and the outdoor sports market is essential.
• Demonstrated success in developing and implementing marketing strategies that drive revenue growth.
• Excellent leadership and team management skills.
• Exceptional communication and collaboration abilities.
• Analytical mindset with the ability to use data to make informed decisions.
• Fluent in English, B2 German. Knowledge of other European languages a plus.

WHAT WE OFFER:

• A varied, demanding, and self-responsible activity in the sports industry
• Comprehensive development and training opportunities
• Flexible working hours and home office possibility
• Attractive social and employee benefits
• Canteen on site

WHY JOIN US - NEVER STOP GETTING BETTER:

• Always Authentic: We stay true to who we are and build trusting relationships with integrity
• Better Together: We take our diverse expertise to new heights and team up to grow stronger
• Committed to Impact: We play the long game, guided by respect for people and our planet
• Driven to Excellence: We play fair, aim for excellence, and celebrate our wins

Remuneration is in accordance with the collective agreement for employees in the wood-industry. We offer a corresponding overpayment depending on your personal qualifications and professional experience as well as the development opportunities of a globally operating group of companies.